Xiaomi is a well-established and worldwide well-known Chinese smartphone manufacturer of today. As of August 2023, they are the 3rd most popular smartphone brand of the world (after Apple and Samsung) with 11.09% market share. In Bangladesh, they were in the 2nd position after Samsung with 19.25% market share.
The reasons behind the success of Xiaomi are few. First of all, they have something to offer in about any price range, from low to very high. Then, Xiaomi phones have a reputation for stable software and hardware quality. Their phones usually offer a fine combination of specs with attractive pricing to meet consumer expectations. The modern and elegant design of their phones is also noticeable. Xiaomi phones are also known for their smooth and consistent performance offered for the low-mid and mid-range consumers. Battery life and camera quality are usually admirable as well.
Moreover, they have a comprehensive insight into the buyer demand in various regions and budget groups. Enthusiasm, expertise and vision are some words that explain Xiaomi well. They are also growing in the 5G smartphone sector because of their affordable options.
Xiaomi is a relatively new brand in the phone industry. Their first smartphone Xiaomi Mi 1 was released back in August 2011. But within a very short period, at the end of 2014, they became the number one smartphone brand in the competitive market of China which was a country of 1.4 Billion people at that time. After China, Xiaomi has expanded its business to the USA and gained an excellent response from the consumers. But they have aimed high and decided to become one of the major brands in the global smartphone scene.
Their success in China and in the USA helped them achieve this goal in less than three years. By the end of 2017, they were among the five top-selling smartphone brands in the world. In January 2019, Xiaomi opened the biggest Mi Store of Europe in Paris to establish their strong presence and continuous growth in Europe.
On 10th August 2016, Xiaomi introduced their smartphones in Bangladesh in a conference in Grameenphone Corporate Office. Xiaomi primarily launched three smartphones in the Bangladeshi market together with Grameenphone and their authorized distributor in Bangladesh Solar Electro BD. It took only about half a year for them to gain a significant amount of consumer response. It all started with the launch of Xiaomi Redmi Note 4 in February 2017. This low-mid range phone was “the ultimate smartphone” for its time for a vast number of smartphone enthusiasts in Bangladesh.
The features were exceptionally versatile, the design was simply elegant, the performance was superior and the price was unbeatable. After that, they kept producing impressive phones to draw new buyers. At the beginning of 2018, they became the most searched smartphone brand online in Bangladesh. Brands like Samsung, Symphony or Oppo were behind them.
Then in 17th July 2018, Xiaomi officially entered Bangladeshi market with its own brand entity. Now, they are operating the business by themselves and not through their local distributor. Xiaomi is among the top brands to the young generation of Bangladesh in 2023. Redmi Note 12, Redmi 12, Redmi 12C etc. are some of their most successful recent releases.
Xiaomi has already established manufacturing factory in Bangladesh and currently assembling their phones locally. Smartphones from this brand are also very popular in the unofficial market. Especially those that are international best-sellers but not yet officially released in the country.
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Frequently used country codes in phone models: GL=Global, CN=China, IN=India, US=USA, JP=Japan, EU=Europe (Euro), SG=Singapore, HK=Hong Kong.