Lava mobile Founded in 2009, Lava International is an Indian multinational company. They manufacture smartphones, laptops, computer hardware, and other consumer electronics. Their headquarters are in Noida, India, with operations in several other countries.
• Primarily known for smartphones, Lava also offers laptops, tablets, and other consumer electronics.
• They focus on the budget segment, particularly in India, aiming to capture market share in the sub-Rs 30,000 range (around $408).
• They recently relaunched their smartphone business with a focus on customer experience and after-sales service.
• Lava is investing heavily in research and development, aiming for a 10% market share in the budget smartphone segment within the next two years.
• They have a strong distribution network in India, with over 900 distributors directly managed by the company.